How to Increase Perfume Store Sales – 1 SEO Tip to Attract More Customers
Through working with numerous online perfume stores, conducting SEO optimization and competitor analysis, I have identified one of the most significant factors that can drastically increase sales.
This issue is present in many online perfumeries, but it can be easily resolved, leading to improvements in organic rankings and increased sales.
Below, you will find a concrete developer ticket using the example of inoma.ba, explaining the issue of duplicate content and proposing a solution that can significantly enhance SEO performance and sales.
🕵️♂️ DEVELOPER TICKET
Duplicate Content Issue for Products
Problem:
Duplicate content occurs when variations of the same perfume differ only in a descriptive attribute (e.g., bottle size) but are essentially the same product. This negatively impacts SEO because Google struggles to determine which variant to rank, weakening all product versions and reducing organic traffic.
Example of Duplicate Product Content:
- Variation 1: https://inoma.ba/bvlgari-omnia-amethyste-edt-50ml-783320420627.html
- Variation 2: https://inoma.ba/bvlgari-omnia-amethyste-edt-30ml-783320420634.html
- Variation 3: https://inoma.ba/bvlgari-omnia-amethyste-edt-100ml-783320420610.html
Since Google doesn’t know which variation to prioritize, all versions are weakened, leading to potential customer loss.
Solution:
A configurable product should be created to unify all variations under a single URL.
Example of a Properly Optimized Product:
- Main URL: https://inoma.ba/bvlgari-omnia-amethyste-edt.html
- UX Example: https://ibb.co/d4N3PNxz
Functionality:
Users select their desired variation (30ml, 50ml, 100ml), changing the price and image while keeping the URL static.
Redirects:
After creating the configurable product, the old simple product variations should be redirected via 301 redirects to the main configurable URL:
- Variation 1: https://inoma.ba/bvlgari-omnia-amethyste-edt-50ml-783320420627.html → 301 redirect → https://inoma.ba/bvlgari-omnia-amethyste-edt.html
- Variation 2: https://inoma.ba/bvlgari-omnia-amethyste-edt-30ml-783320420634.html → 301 redirect → https://inoma.ba/bvlgari-omnia-amethyste-edt.html
- Variation 3: https://inoma.ba/bvlgari-omnia-amethyste-edt-100ml-783320420610.html → 301 redirect → https://inoma.ba/bvlgari-omnia-amethyste-edt.html
Additional Notes:
Old simple product variations should no longer be internally linked to prevent confusion and improve SEO.
🚀 Expected Results
If your website is focused exclusively on selling perfumes, you can expect a traffic increase of 100% to 300%, which will directly impact sales. Below, you can see two examples of traffic growth, sourced from SemRush.
Conclusion
Implementing this simple yet powerful SEO solution can significantly improve organic rankings, boost website traffic, and increase sales.
This is just one SEO potential I can help with—there are many more strategies to enhance your store’s performance. Feel free to contact me for further insights.
If you own an online perfume store, check whether you have duplicate content issues with product variations and apply this solution for maximum SEO impact! 🚀
